SWOT is precious tool that big corporations, countries and until NASA and other organism use in their strategic evaluation and analysis.

But small business and until people can prepare their SWOT analysis and use it as element for strategy development and action plans.

Presenting some trainnings and seminars about the tool, companies very often get surprised with some information of how used and important is this traditional but essential tool.

The figure below shows part of NASA report where SWOT analysis e refered.

Below you will find another figure that was obtained from Harvard where a crossed analysis chart is prepared. In this chart Oportunities with Strenghts and  Threatening with Weaknesses are linked. 

So, is important to take in account that the execution of SWOT analysis is not a simple act of filling the blanks. But unfortunatelly many companies do not take the advantage that the precious toll could furnish.

For more information for the best use of SWOT analysis feel free to contact.